State Brand Development Department’s functions are:
Consistent development of the State Brand; Promotion of the countries recognizability among the potential partners and investors;
Revealing the sources for increasing the awareness of the Brand and conduction of relevant negotiations;
Continuous communication of the Brand in a scheduled manner and intensity;
Providing / implementing forums, conferences and exhibitions, which are important for the country. Permanently collecting and analyzing the information having negative effects on the country's reputation.