MINISTRY OF ECONOMY
AND SUSTAINABLE DEVELOPMENT
OF GEORGIA

“It is a great honour for Georgia to be presented as the official host country at the ITB Berlin 2023. This is another important recognition that tourism is really one of the main priorities of Georgia. I would like to proudly note that this important status was achieved through the most effective cooperation between the public and private sectors, which, in turn, is a proof of the existence of a strong tourism industry in the country,” – Levan Davitashvili said at the press conference held in Berlin before the official opening of the exhibition within the frames of the ITB Berlin 2023.

Levan Davitashvili gave a presentation about Georgia to about 200 representatives of the international media invited to the press conference, where the important achievements of our country in tourism, economic policy, trade, transport, energy and other fields were reviewed.

“Located between Europe and Asia, Georgia seamlessly combines aspects of different cultures and at the same time maintains its own identity. In terms of tourism, trade, energy and other important directions, our country enjoys all the advantages that the location at the crossroads of civilizations brings. Georgia has emerged as a dynamic country that has a significant commitment to building a modern, competitive economy, as well as creating an attractive business environment for local and foreign investors,” – Minister of Economy and Sustainable Development noted.

Messe Berlin Managing Director, Dirk Hoffmann, Research and Product Strategy Senior Vice President at Phocuswright, Charuta Fadnis, President of the German Travel Association (DRV), Norbert Fiebig and other representatives of the different government and private sectors participated in the press conference together with the Vice Prime Minister.

ITB Berlin has been held since 1966 and is one of the world’s most authoritative and representative forums in the tourism sector. In 2023, Georgia is the host country of the exhibition for the first time. This year, over 80 Georgian companies from the tourism and hospitality sectors are participating in the exhibition, which will also have a good opportunity to establish business relations with the representatives of the international, leading tourism industry during the exhibition. It is worth noting that our country is represented by the main stand in the main pavilion, at the same time, a separate stand will be arranged in the adventure tourism pavilion, as well as in the main entrance. Visitors to the Georgia Adventure Stand will see Georgia’s tourist spots and national parks in virtual reality.

Infinite Georgian Culture is a special program to be introduced during the ITB Berlin 2023. The program is to represent history of Georgian culture, modern art, ethno-jazz, classical and electronic music, Georgian National Ballet, etc. Guests will also learn about Georgian culture, traditions and cuisine.

Main concept of Georgia at ITB Berlin 2023 is Infinite Georgian Hospitality.